Application and infrastructure monitoring company LogDNA Inc. is hoping to play with the big boys after landing a new $25 million round of funding.

Announced today, the Series B round was led by new investor Emergence Capital, with participation from Initialized Capital, Y Combinator Continuity Growth, and Providence Equity.

LogDNA might not be such a well-known name, but it provides an important service to enterprises that need to ensure their businesses critical applications are running in tip-top condition. The company offers a cloud platform for analyzing operational logs generated in enterprises’ application environments, enabling them to use this data to remediate any performance issues.

The company freely admits that its services are “not flashy or exciting,” but says they’re nonetheless crucial to development teams. Without a well-established log management process in place for major companies, the company said, they run the risk of major downtime, outages and revenue from software code errors.

LogDNA isn’t the only application monitoring player in town, but said it sets itself apart from competing offerings with a pay-as-you-go pricing scheme and an interface that uses machine learning to ease the normally tedious task of extracting useful information from raw logs.

It also provides a set of filters that can be used to find specific data points quickly. So, for example, if developers want to check the logs from a time frame in which an application experienced performance issues, they can quickly jump to the desired point using a natural-language command.

LogDNA also offers a visualization tool that can be used to turn logs into a graph for easy viewing. Meanwhile, the built-in alerting mechanism notifies users when a potential problem or some other notable event occurs.

The company’s aim is simple in that it wants to make life easier for developers of modern, cloud-based applications, co-founder and Chief Executive Chris Nguyen told SiliconANGLE.

“We’re built from the ground up to support the future: Kubernetes, multi-cloud, and a fast developer-focused user experience,” Nguyen said. “Our end-goal is to make it easy for people to deploy and scale complex applications with zero fuss, and we’re starting by building the best logging platform. Where we go beyond logging will be determined by the pain points of our customers and what the future holds for the cloud.”

The company said the time is right to secure more funding to fuel the next stage of its growth. It claims more than 2,000 paying customers, and this year its revenue is five times what it was the year before. Its product recently received a major validation from information technology giant IBM Corp., which said it will make it the default logging tool for its cloud customers.

The $25 million funding will be used to grow LogDNA’s engineering, sales and marketing teams.

“Now that we’ve found strong product-market fit, we’ll be investing heavily into our inside and outside sales teams to target fast growing companies who are either building modern applications or are looking to migrate from legacy tools,” Nguyen said. “We’ll also continue to invest in the developer community by increasing our presence at developer-related events and hiring evangelists. In addition to go-to-market, we will also be accelerating our product velocity by growing our engineering teams in Toronto, Canada and Mountain View.”

Image: LogDNA