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What Does the Mobclix-Nielsen Deal Really Mean? [Reading Between the Lines]

February 8, 2010 in Analysis, Featured Articles, Mobile by Mark 'Rizzn' Hopkins

The big mobile news today is that Mobclix has entered an exclusive deal with Nielsen to help with their analytics.  What does that mean?  The story has been long on extensive product details, which were most succinctly described by Colin Gibbs over at GigaOM: Mobclix has struck a deal to integrate Nielsen’s ad targeting data into its mobile ad exchange, the two announced today, the latest effort to deliver highly targeted mobile ads. The pact allows Mobclix to resell Nielsen’s PRIZM and ConneXions products, which slot consumers into more than 150 segments based on lifestyle and usage patterns. Marketers will be able to target pitches based on a user’s age and gender as well as location, spending power and tech savviness

Exclusive: magicJack CEO Dan Borislow Interview, Part II

February 8, 2010 in Analysis, Interviews, Law, Mobile, Network Neutrality, Tech Policy by Mike Coop

Each year at CES, queues for taxis, coffee, and lunch always seem to take a month, particularly during the first two days of the show. Pretend it’s still CES…it’s been a long month.  As Editor Rizzn says, you don’t read us for quick snippets, you read us for analysis.  Maybe even insight, at least occasionally. When we left off four weeks ago, I’d just broken the news that magicJack was stirring up the telecom market once again, with the announcement of their forthcoming femtocell, which I (and now most others) call the “femtojack”.  After Dan’s team published their release on the femtojack, I was inundated with a ton of technical and regulatory questions.  I’m not going to attempt to answer them here

Do I Owe Apple and HTML5 an Apology?

February 8, 2010 in Analysis, Mobile, iPad by Anthony Farrior

Leo Laporte mentioned that anyone can test HTML5 video at http://youtube.com/html5 . I gave it a try and even though it didn't load any quicker, it played better. Right now it's in tests or beta mode so i couldn't go fullscreen. Still though it did work better than usual in the Chrome browser for Linux. Usually I disagree with Apple but i think this time i might owe them an apology. Technically you can view videos on youtube.com via the above link. I guess i should applaud them for being tech forward and waiting for something that hasn't hit the mainstream yet. What confused me was the relationship Apple has with Adobe. Honestly, the commercial content standard comes from Adobe and works its best on Apple products. Do you work on pho

It Takes Two Men to Replace SAP CEO Léo Apotheker

February 8, 2010 in Analysis, Enterprise 2.0, Featured Articles, Infrastructure 2.0, News by Tom Foremski

SAP, the world's largest business software company, said Léo Apotheker has been replaced as CEO. The SAP Executive Board, in agreement with the SAP Supervisory Board, has appointed two Co-CEOs: Bill McDermott, head of field organization and Jim Hagemann Snabe, head of product development, both already members of the SAP Executive Board. Dennis Howlett, on ZDNet, writes that Mr Apotheker's departure wasn't unexpected. But it was surprising that the company acted so soon. The choice of new leaders should not be surprising but hardly imaginative. In effect, SAP has chosen ‘last men standing’ rather than taking what some of us thought might be a bold move by appointing an outsider. SAP is headquartered in Germany

Mobile Rumor: The wPhone Coming? Microsoft Launching Windows Phone in Barcelona

February 7, 2010 in Analysis, Bleeding Edge, Mobile by John Furrier

There is some exclusive rumor going around according to PPC Geeks Blog. PPCGeeks is reporting that the a Windows Phone 7 is coming - I call it the wPhone. Note: according to PPCGeeks all the information may not be entirely official, although it's definitely rumor worthy. It is not uncommon for vendors now to leak key news prior to big "noisy" events to get pre-buzz build up. Apple and Google do this all the time. I am a long time fan of Microoft from my old school days so I hope they can pull this off. However, many are questioning Microsoft. They don't reach out to us or anyone in techonlogy from my standpoint and have a very big negative brand image in technology. From my seat Microsoft is a joke. Will someone change my mi

Are Mobile Networks Melting? – Growth Puts Massive Pressure on Carriers

February 6, 2010 in Analysis, Mobile, iPad by John Furrier

The recent growth of the Iphone, Android (smartphones in general), and now the IPad has put enormous pressure on carriers and bandwidth - the networks.  As the world has come to experience, the mobile web is amazing.  Whether checking Facebook, email, or contacting business and family members, it's a great utility. Here's the problem: the networks are melting under extreme pressure.  Let me explain - the networks that are running this "New Robust Mobile Network" were engineered for cellular phone calls only.  All of these smartphones are running both voice and data now.  5-8 years ago they only were built for voice.  Data requires more frequency.  Some say that a data connection (using iPhone, email etc) is the equivalent to makin

Foremski’s Angle: Brusilovsky Situation a Result of Low (or No) Wages

February 5, 2010 in Analysis, New Media vs. Old Media, Social Media by Tom Foremski

[Editor’s Note: Tom Foremski has a great deal of experience, having worked at the Financial Times as a news reporter and columnist. While John and I have a combination of strong editorial and business experience, Foremski’s been around the journalism block more than both of us, so he knows of which he speaks. –mrh] This is what happens when you have unpaid or low paid writers. Daniel Brusilovsky, a reporter for Techcrunch, was sacked after someone accused him of asking for a Macbook Air in exchange for a post about a company. Mike Arrington, founder of Techcrunch said that all of his posts have been erased from the archives. And that Mr Brusilovsky did manage to get at least one computer from an unnamed source in exchange for cover

Chicken or the Egg: Link Made Between Depression and Social Media

February 5, 2010 in Analysis, Featured Articles, Sharing, Social Media by Angela Connor

Have you ever wondered how some members of your online community (or any community for that matter) can get so overwhelmingly caught up in online drama with people they hardly know?  I know I have. Well, there could be a real, clinical reason behind it, according to a new study, that goes beyond them needing to “get a life.” Psychologists from Leeds University say they’ve found “striking” evidence that some avid internet users develop compulsive  habits in which they replace real-life social interaction with online chat rooms and social networking sites. The lead author of the study wrote in the the journal of Psychopathology that the study “reinforces the public speculation that over-engaging in websites that serve

Facebook: A New, Final Hope for True Media Democratization?

February 5, 2010 in Analysis, Bleeding Edge, Convergence Point, New Media vs. Old Media, Real-Time Web, Sharing, Social Media by chrissaad

Marshall Kirkpatrick has written a thoughtful piece over on Read/Write Web entitled ‘Facebook and the future of Free Thought‘ in which he explains the hard facts about news consumption and the open subscription models that were supposed to create a more open playing field for niche voices. In it, he states that news consumption has barely changed in the last 10 years. RSS and Feed Readers drive very little traffic and most people still get their news from hand selected mainstream portals and destination sites (like MSN News and Yahoo news etc). In other words, mainstream users do not curate and consume niche subscriptions and are quite content to read what the mainstream sites feed them. This is troubling news (pun intended) for thos

Who Woulda Guessed? Social Media Budgets Grow While Heritage Media Budgets Shrink.

February 5, 2010 in Analysis, New Media vs. Old Media, Social Media by Tom Foremski

A global study by Econsultancy, commissioned by ExactTarget, an email and personal marketing firm, has found that 41 per cent of marketers will decrease their spending on print and other offline media this year. The study questioned 1,000 company and agency marketers around the world. - 28% are shifting their overall budgets to digital in 2010. - 66% of companies plan to increase online marketing budgets. - 30% of companies are keeping online marketing budgets at the same level. - Forecast: 17% increase in digital marketing budgets for: social media, mobile marketing, email marketing, and search. 70 per cent of in-house marketers plan to increase their budgets for off-site social media marketing efforts, using agencies to engage w