Likaholix, Maybe Could Have Been

likaholix-logoLikaholix, a company started by ex-Google employees Bindu Reddy who was a group product manager and Arvind Sundararajan who was a senior staff engineer, launched into a beta phase today.

The sign up page says they are giving away approximately 3,000 invites. In this article here, they were giving away 200 of them. Somehow, I have a feeling there are more to be had, as I was able to still get one at this late hour. I originally saw the story on Likaholix early this morning, where you can hop onto another 200 invites.

My first impression of the service is that they have quite a search engine built in underneath the hood. One of the bars I liked hasn’t been in business for like close to 5 years now.

rex-dixon-likaholix

While I agree the service is pretty easy to use, and in fact like-able, as this article was stating….

When you first sign up for the service, you’re going to want to find friends who can serve up recommendations to you. You can easily import contacts from either Gmail or Facebook to help this process along. Once you’re on the service, you can share your likes on Facebook, Twitter or FriendFeed as well.

….. this is where I have to slam on the brakes a bit.

The reason I say that is – timing is everything.

While the service itself is so new, it has barely had a chance to see the light of day, it also happened to launch on another day when Facebook took over the spotlight from everyone.

While it may be true that the new Facebook News Feed doesn’t actually go live until next week, it still does question the viability of this service to be competitive.

The questions that have already popped into mind so far are –

- Do we really need a service like Likaholix with Facebook, Friendfeed, Twitter, and now even MySpace ID coming to the forefront?

- What purpose does a service like this have to offer that will be any different than the above mentioned services?

While the underlying search technology is really cool along with the depth they can dig, it still is leaving a big questions in my mind and I hope your mind also.

Don’t take my word for it, as it is a cool and interesting service which you should check out for yourself. Give it a spin and come back here to tell me I’m dead wrong, or agree, or even interact with the whole crew via twitter: siliconANGLE, John Furrier, Mark "Rizzn" Hopkins, Rex Dixon.

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About John Furrier

Founder and CEO of SiliconAngle.com.