Mr. Youth, one of the first profiles we did here at SiliconANGLE of an ideal take on New Media marketing, has put their money where their mouth is, and put together a campy ad series for Marshalls clothing stores starring a cross-dressing YouTube producer named Kelly.
The ad campaign falls in line exactly with what John Furrier yesterday proffered as a possible future of advertising with the “black and white people furniture” video he posted.
The video is a little bit irritating (though no where near a Fred-magnitude of bad), completely campy and effective in conveying a marketing message in a memorable way.
YouTube as an ad testing-ground is, according to some, the site’s “dirty little secret.” If it wins the video views, it wins big. If it fails, no one notices. Hiring site natives to perform and produce is scads cheaper than hiring a marketing firm and professional production unit.
