When you have a reputable brand and are known for being good with your customer service and open to conversing with your customers, Twitter can be a valuable tool for moving product.
That’s the lesson we learn today from Dell in a post from their community portal:
We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales.
Dell’s success is interesting to note, and what’s also interesting to note is that all the major benefactors from utilization of Twitter accounts are those that curate community on and off the status microblogging utility.
Our Angle: Hasn’t that always been the case? If you’re a large brand or aspiring to become a large brand, it’s about developing a sense of loyalty through community amongst your customers – current and potential. Twitter is only one element, albeit if managed properly a very important one, in that tool chest. Dell isn’t the only one seeing their stars back on the rise because of Twitter, but in almost every case (Mashable, Zappos, Wholefoods, JetBlue), it’s part of a very concerted effort to tie it to community building and major branding efforts.
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