Kelly Nelson, director of marketing at the Four Seasons Hotel in Palo Alto, CA, is the first in the 82-hotel chain to get permission to Twitter officially on behalf of the chain. She gives tons of tips about how to tweet on behalf of a business and get new business to come in the doors. If you’re wondering why your business should be on social networks like Twitter, Friendfeed, or Facebook, Kelly has a good answer. "It takes, at minimum, seven touch points to talk to a customer," she says. "It’s an obvious choice."
[Robert Scoble is the founder of Building 43 and makes his bones as an emerging technology fanatic and interviewer of movers and shakers in tech and social media.]
