Comments on: Enterprise 2.0 Angels and Demons – Active Anita http://siliconangle.com/blog/2009/06/30/enterprise-20-angels-and-demons-active-anita/ Just another Siliconangle.com weblog Sun, 14 Mar 2010 21:58:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rick Gardinier http://siliconangle.com/blog/2009/06/30/enterprise-20-angels-and-demons-active-anita/comment-page-1/#comment-10 Rick Gardinier Wed, 01 Jul 2009 12:11:49 +0000 http://www.siliconangle.com/ver2/?p=6307#comment-10 Karyn, completely agree. As always balance is the key and quality, not quantity will win every time. Karyn, completely agree. As always balance is the key and quality, not quantity will win every time.

]]> By: Sarah Browne http://siliconangle.com/blog/2009/06/30/enterprise-20-angels-and-demons-active-anita/comment-page-1/#comment-9 Sarah Browne Tue, 30 Jun 2009 21:05:50 +0000 http://www.siliconangle.com/ver2/?p=6307#comment-9 Excellent and timely post, Karyn -- especially in light of the recent Harvard Business study that showed 90% of the content on Twitter is posted by 10% of Tweeters. Those of us who have long worked in 'community' are well aware of the 90-9-1 Rule and of course, Forrester is all over the map with its Social Technographics taxonomy. But the activity on Twitter is uber-lopsided --and IMHO the Active Anitas are driving large chunks of potential Tweeters away. <br><br>I am going to toss in another potential reason for Active Anita's overzealous behavior -- she's read too many articles on how Personal Branding/Social Networking will help you keep your job (or get a new one) in this economy. It may be all about Anita -- and not so much about evangelizing her enterprise.<br><br>Thanks for introducing me to Active Anita! Excellent and timely post, Karyn -- especially in light of the recent Harvard Business study that showed 90% of the content on Twitter is posted by 10% of Tweeters. Those of us who have long worked in 'community' are well aware of the 90-9-1 Rule and of course, Forrester is all over the map with its Social Technographics taxonomy. But the activity on Twitter is uber-lopsided --and IMHO the Active Anitas are driving large chunks of potential Tweeters away.

I am going to toss in another potential reason for Active Anita's overzealous behavior -- she's read too many articles on how Personal Branding/Social Networking will help you keep your job (or get a new one) in this economy. It may be all about Anita -- and not so much about evangelizing her enterprise.

Thanks for introducing me to Active Anita!

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