Comments on: Augmented Reality is Cool! But What’s the ROI?

By: Anthony

Anthony — Sat, 02 Jan 2010 23:18:05 +0000

I don’t know much about ROI but, hit up http://www.DaeVision.com

You can load in your own media into the Viewer on the fly and it will generate unique Embed Codes and URLs for you to use on your sites.

I used it a few times for my site and its pretty cool. I think the direction these guys are taking could develop this

By: GI Joe DVD Release Ushers Augmented Reality into the Mainstream « The SiliconANGLE

Fri, 06 Nov 2009 19:21:59 +0000

[...] record time. Since SiliconANGLEr, and Brunner Digital SVP Rick Gardinier first asked here “AR is Cool, but What’s the ROI” back in July, we’ve seen an explosion of not just augmented reality applications and marketing [...]

By: Next - Our Take on Augmented Reality

Next - Our Take on Augmented Reality — Wed, 26 Aug 2009 21:13:08 +0000

[...] Along the way we were invited to participate in a great new up and coming technology related blog called Silicon Angle. Read our thoughts here! [...]

By: Augmented Reality & Roi | АРТищев Андрей Борисович, к.э.н.

Augmented Reality & Roi | АРТищев Андрей Борисович, к.э.н. — Sun, 16 Aug 2009 00:06:52 +0000

[...] 1ая статья от Rick Gardinier — Senior Vice President, Chief Digital Officer, BRUNNER в Silicon Anglу – Augmented Reality is Cool! But What’s the ROI? [...]

By: Andrew Artishchev

Andrew Artishchev — Sat, 15 Aug 2009 23:49:16 +0000

Great article, than’s

You are right! ROI is king !

By: Augmented reality: will it also enrich our understanding of the world? « Timi will share…

Mon, 27 Jul 2009 23:00:32 +0000

[...] What the ROI is of AR [...]

By: mj

mj — Tue, 21 Jul 2009 20:25:18 +0000

Where's the RoI?

Where's the RoI of LCDs, the Internet, the light bulb? Nothing. It's in the application of these technologies. At this point we're still pre-commercial but it's coming!

By: Weekly Linkfest « Games Alfresco

Weekly Linkfest « Games Alfresco — Sun, 19 Jul 2009 10:05:48 +0000

[...] Augmented reality is cool! But where’s the ROI? [...]

By: Rick Gardinier

Rick Gardinier — Wed, 15 Jul 2009 16:30:40 +0000

Mark I completely agree that some clients resist anything new because they want a guaranteed ROI first. But with emerging technologies, just because it CAN be measured doesn't mean that everything works right out of the gate. So I typically push a test and learn approach first with very measurable goals.

Ironically these days we probably spend more time talking clients OUT of the latest shiny toy if it doesn't tie back to their business objectives. Or at least helping them take a step back to evaluate the strategy first before jumping in.

By: Mark 'Rizzn' Hopkins

Mark 'Rizzn' Hopkins — Tue, 14 Jul 2009 20:28:07 +0000

I love augmented reality technology, both as a concept and as what it's becoming in reality.

In the past, particularly when podcasting and online video was bleeding edge, I always ran into real resistance selling clients on it.

What are your best arguments in convincing clients on AR type technologies?