Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room.
The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room.
It was one of those marketing ideas that I walked away from it thinking – Damn I wish I thought of that! (shout out to Andy Sernovitz who runs a blog by that name – http://www.damniwish.com/).
Many services started to pop up after that to create and host a social media news room for companies. But recently after writing Facebook Marketing for Dummies (due out in September by Wiley) it occurred to me why would I ever pay for that if I can create the same thing on Facebook for FREE!
Think about it. You can set up a Facebook Page for your business, use the Notes feature to upload all your press releases from your site automatically from your RSS feed (see chapter 5 of Facebook Marketing for Dummies), add a bookmarking service like Del.icio.us as an application or widget, add photos or import photos using the Flickr application and add Videos or import them via the YouTube application. And BINGO you have the same thing just using your existing social media presences and wiring them together and it’s free!
But best of all you take your news room from being an island on your own website or worse hosted on someone else’s website like on WordPress and move it to a place like Facebook where millions of people can interact, comment and discuss the news if they chose to do so.
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About Paul Dunay
Paul Dunay is an award-winning marketer with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of Facebook Marketing for Dummies (Wiley 2009). His unique approach to integrated marketing has led to recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a five-time finalist in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA) and a 2005 gold award winner.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. His articles and research have appeared in Business Week, BtoB Magazine, Information Week, MarketingProfs and Marketing Sherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Gain insights into Paul’s approach to integrated and social media marketing at: http://www.buzzmarketingfortechnology.com.
Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room.
[...] Paul Dunay wrote an interesting post today onTime to Replace your Online News Room with <b>Facebook</b>!- The SiliconANGLEHere’s a quick excerpt [...]