Which advertisers are betting on Web video? The consumer packaged goods giant Kimberly-Clark just launched a 10 episode green series that’s a great example of sponsored Web video done right, Daisy Whitney reports in this week’s New Media Minute. Also, the media agency Digitas expects to ink about 10 new deals for branded online series. In other news, Comcast can help you catch criminals with your TV set — the New Media Minute explains how.
[Editor’s Note: Daisy Whitney, joins us here at SiliconANGLE and Beet.TV each week with the New Media Minute, and update on what’s happening in the world of New Media and online video -mrh]
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About Daisy Whitney
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business.
At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads!
When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.
She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.
