Want to curl up with a good book on your iPhone? Well how about that book’s companion iPhone app then, or maybe an enhanced iPhone edition of the story itself, complete with audio, video and text all for the price of a hardcover? Welcome to the new world order of books where iPhones are reinventing everything about publishing too. In this week’s New Media Minute, Daisy Whitney shares two of the most innovative book-to-iPhone examples with a peek into how marketing expert Bob Gilbreath is using the smartphone to augment his new book “The Next Evolution of Marketing” and how novelist Nick Cave is enhancing his tale of “The Death of Bunny Munro.”
In the same vein:
About Daisy Whitney
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business.
At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads!
When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.
She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.
Want to curl up with a good book on your iPhone? Well how about that book’s companion iPhone app then, or maybe an enhanced iPhone edition of the story itself, complete with audio, video and text all for the price of a hardcover? Welcome to the new world order of books where iPhones are reinventing everything about publishing too. In this week’s New Media Minute, Daisy Whitney shares two of the most innovative book-to-iPhone examples with a peek into how marketing expert Bob Gilbreath is using the smartphone to augment his new book “The Next Evolution of Marketing” and how novelist Nick Cave is enhancing his tale of “The Death of Bunny Munro.”
[...] How to Write a Book and Have It Not Be Hopelessly Out of Date [...]
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[...] How to Write a Book and Have It Not Be Hopelessly Out of Date [...]
[...] How to Write a Book and Have It Not Be Hopelessly Out of Date [...]
[...] How to Write a Book and Have It Not Be Hopelessly Out of Date [...]
[...] How to Write a Book and Have It Not Be Hopelessly Out of Date [...]
[...] How to Write a Book and Have It Not Be Hopelessly Out of Date [...]