Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week – I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence.
Seems to me like these channels have gone mainstream in the minds of many marketers as evidenced by the number of inquires about these channels and also by my mom’s Facebook profile and my dad’s Twitter feed! But what scares me even more than that is the seemingly single-minded focus on the launch of these mediums rather than conversational aspect.
Everyone seems content to dive right in and start planning their presence on these channels but is missing the point from a marketing perspective. Much like the old adage "people spend more time planning the wedding than they spend planning the marriage".
The point is you need to plan the flow of content that will go into these channels. If you already have a blog, podcast series or video series you can effectively use Facebook or Twitter to attract another audience to interact and create conversations with those assets.
Facebook Content Syndication Tips
And there are a variety of ways to syndicate content on your Facebook Fan page. You can use the Notes page to import blog posts to your Fan page, you can use the My Del.icio.us application to import any bookmarks you may have made in your Del.icio.us account, you can use the Simply RSS application to bring in RSS feeds you may have on your company website, you can edit your links section of have a variety of blogs or websites you may want to highlight perhaps by employees or partners of your company, and don’t forget to edit your Feed settings to include the complete versions of all your blog posts so they appear not only on your Fan page but on the Feeds of all your fans.
The channels you choose will only be as good as the content you publish with them. Spend more time on the content and the plans for future content if you really want to create a strong pull of interested prospects with those channels!
