Comments on: Who’s Right on the Smartphone OS Mix?

By: SiliconANGLE — Blog — Nielsen FINALLY Releases Smartphone Marketshare Data at WWDC

Mon, 07 Jun 2010 19:00:16 +0000

[...] Back in October of 2009 (which, I suppose, is technically Q4’09, not Q1’10), AdMob started releasing their Smartphone marketshare data, which Millennial Media had been doing for some time. AdMob, at the time, was in talks with Google for their eventual acquisition by the company, and either coincidentally or not, started putting out monthly data that showed Android as a major player, with 55% user share. [...]

By: mobithinking

mobithinking — Tue, 24 Nov 2009 10:45:04 +0000

Neither is right and neither is wrong. This data is based on advertising impressions. It is subjective. Different networks, with different business models, will always get different results. BuzzCity, InMobi, Quattro, Nokia, AOL etc etc will all get different results. AdMob does more advertising in iPhone-only applications than others which skews its results to iPhones.
Other networks don’t place the same weight on impressions by handset as AdMob, so haven’t tended to pimp it in the same way. Hopefully Millennial isn’t jumping on the bandwagon and has just done this to show that mobile ad networks aren’t the best placed to dictate handset market share. Handset market share is best judged by sale of handsets.
The silly thing is that mobile ad networks could actually tell us so much valuable information about the behavior of mobile users, but commentators have become obsessed by what handsets are downloading the most adverts, which makes it very tempting for networks to pimp this data. If you want to know more about the different mobile ad networks, I recommend this guide: http://www.mobithinking.com/mobile-ad-network-guide

By: Richard Walker

Richard Walker — Tue, 24 Nov 2009 00:31:55 +0000

Hey Mark! Sorry to misuse comments for a moment, couldn’t find ur email. Which I totally understand / sympathize with. A few things – Like the re-design! How is “sponsored comment” working out? I’d not seen it before. Thanks for sharing some of my rants with your strange post-it thingy recently.

Found a 404 on your about page, The Guy guy on SiliconAngleTV: http://siliconangle.com/ver2/siliconangletv/2009/08/12/guy-kawasaki-mike-moritz-and-paul-graham-talk-frankly-on-ideas-and-passion/

By: John Furrier

John Furrier — Mon, 23 Nov 2009 23:06:06 +0000

Busienssweek has a good story on the smartphone advertising race http://www.businessweek.com/the_thread/techbeat/archives/2009/11/google_to_promp.html

Look for Millennial Media to be acquired next speculates Businessweek (as did we a month ago)