Cleantech is the Trendy Bandwagon, but it has Its Limits

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I just watched a segment on one of the financial channels featuring venture capital investment in cleantech. I have mixed feelings on this, which is to say that I see this as a rich investment category but one that has many unfamiliar obstacles for Silicon Valley investors.

Cleantech investing is a major next wave for investors, one that is well underway and probably finds more in common with the biotech investing than anything else.

The similarity with biotech underscores some of the potential problems that investors will have to grapple with. These investment cycles are long and cannot be predicated on any opening in the IPO market… if you are investing here you have to do it on the basis that eventually there will be an exit opportunity but it’s so far out that you can’t preoccupy yourself with exits.

Cleantech is also highly dependent upon the laws of physics and in many cases we are pushing these limits out to new boundaries, which means for every success there will be many failures.

Academic research labs are choked full of prototypes and projects that will never the see the light of day as a commercial project because they can’t scale for commercial manufacturing, have stability problems, or simply a cost equation that cannot be overcome for commercial use.

The involvement of Federal, state and local governments in energy marketplaces as regulator and funding source also represents an area that most VCs have little, if any experience in. Hardware and software companies rarely, if ever, have to deal with government agencies therefore investors simply don’t think about this or staff a function to analyze it in the due diligence process or assist portfolio companies after the investment is made. The very large funds do, but that actually segues nicely to the next topic, capitalization.

Many of the investment sectors in cleantech require eye popping capitalization in order to get to dollar one of revenue. This is truly anathema to VCs who are look at the long track record of failures borne from $100 million investments, but for large scale fuel production, whether ethanol or biofuels, distribution technology, and PV farms, this is exactly the kind of money we are talking about.

Lastly, the combination of governmental involvement, capital requirements, and access to markets practically demand that clean tech companies partner with entrenched old school market players like utility companies, and most startups simply won’t have the goods to pass the grade or sustain the long working cycles that these partners will impose.

I still love this area and think that if you are a big investor you simply have to have presence here, but like all things in investing success requires self-awareness and good guidance about the marketplace.

In the same vein:

About Jeff Nolan

My name is Jeff Nolan and I write Venture Chronicles. What started, in 2002, as a simple initiative to understand this thing called “blogs” that I kept hearing about has evolved into something much more significant. Home About Venture Chronicles About Venture Chronicles My name is Jeff Nolan and I write Venture Chronicles. What started, in 2002, as a simple initiative to understand this thing called “blogs” that I kept hearing about has evolved into something much more significant. Along the way to becoming a bona fide blogger I started to understand the implications of user generated content. At the time I was a venture capitalist for SAP, the enterprise software company, and in my travels in the enterprise software market it became evident that blogging would be a powerful communication channel for enterprises to use, what we now call social media, and a powerful information collection mechanism for bottom up corporate intelligence. Combined with search technology, social networking software, and wikis, I was witnessing the inception of an entirely new generation of knowledge management software. I am currently the VP Product Marketing for Get Satisfaction, the simple and effective way to build online communities that enable productive conversations between companies and their customers. Over 50,000 companies use Get Satisfaction to create a social support experience, build better products, realize SEO benefits, and take advantage of brand loyalty behaviors that results in strong word of mouth marketing experiences in the market. I can be reached at jnolan-at-gmail-dot-com.

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