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Chris Anderson on Why Tablets Represent a New Era of Ad Measurability

Daisy Whitney | May 4th
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On the heels of Apple’s news this week that it’s sold 1 million iPads in the first 28 days of release, Daisy Whitney brings New Media Minute viewers insight from "The Long Tail" author Chris Anderson on why tablets represent a new era of measurability for advertising. This week’s edition also features key insight for Web creators from the Writers Guild of America on how to win sponsorships and a quick overview of two emerging new media startups.

About Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads! When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.