With the pubic launch of Microsoft Office 2010 looming, the software giant readies the market for all the potential it’s about to unload onto consumers. Appealing to both business individuals and enterprises, Microsoft is taking this week to roll out a number of indirect products to accompany the upcoming Office 2010.
Using a surprisingly little amount of fanfare, Microsoft unleashed free versions of several Office Web Apps. Marketing to Windows Live users, the web apps are the latest effort from Microsoft to contend with Google’s web-based dominance. Cloud-storage with Silverlight batch uploads, online editing and real-time collaboration for documents has the advantage of tying in directly with Microsoft’s other products–a sticking point the company will continue to rely upon as it delves further into Google’s territory. According to Jason Moore, Principal Lead Program Manager, Windows Live SkyDrive,
"Over the last few months, we’ve gotten incredible feedback from the hundreds of thousands of users in our Office Web Apps Technical Preview. We’ve been busy incorporating much of that feedback, and today, Office Web Apps on SkyDrive are now available to everyone in the US, UK, Canada, and Ireland. We’ll have more to share next week when Office 2010 is released to consumers, including how Office 2010 + SkyDrive + Office Web Apps give you the best productivity experience across the PC, phone, and browser."
While Microsoft’s announcement seems a little understated considering its long-term goals, Moore does mention the other areas of interest the company will need to pay attention to, particularly its mobile sector. Productivity and efficiency is a central point for Microsoft to tie all its initiatives in, and mobile is a huge aspect of its future growth.
Looking at Microsoft’s plans around Windows Mobile 7, the company’s efforts to become a true alternative in the smart phone sector means creating a remotely managed system that works across multiple points. Though this is a tactic successfully implemented by Google (think Android, Chrome, Apps, Desktop), Microsoft still has a strong influence for enterprise solutions. As Microsoft continues to build out its cross-points, the company will need to lay low on the marketing hype in order to ensure a secure transition for itself and its consumers.