“…successful companies will be more like Dale Carnegie and less like Mad Men, listen first then sell.”
Conversation is everywhere and there are so many clichés about conversation and business that it would be difficult to catalog them, but the truth still remains that conversation is at the center of business whether you are Zappos building a business or P&G and your interest is in growing the Tide business.
Conversation involving customers and companies is like a flywheel and once it gets going there is tremendous energy that sustains momentum and throws off a lot of interesting business outcomes like social commerce, brand loyalty (promoters), R&D ideation, and customer satisfaction.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. – Sam Walton
In the same vein:
About Jeff Nolan
My name is Jeff Nolan and I write Venture Chronicles. What started, in 2002, as a simple initiative to understand this thing called “blogs” that I kept hearing about has evolved into something much more significant.
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About Venture Chronicles
About Venture Chronicles
My name is Jeff Nolan and I write Venture Chronicles. What started, in 2002, as a simple initiative to understand this thing called “blogs” that I kept hearing about has evolved into something much more significant.
Along the way to becoming a bona fide blogger I started to understand the implications of user generated content. At the time I was a venture capitalist for SAP, the enterprise software company, and in my travels in the enterprise software market it became evident that blogging would be a powerful communication channel for enterprises to use, what we now call social media, and a powerful information collection mechanism for bottom up corporate intelligence. Combined with search technology, social networking software, and wikis, I was witnessing the inception of an entirely new generation of knowledge management software.
I am currently the VP Product Marketing for Get Satisfaction, the simple and effective way to build online communities that enable productive conversations between companies and their customers. Over 50,000 companies use Get Satisfaction to create a social support experience, build better products, realize SEO benefits, and take advantage of brand loyalty behaviors that results in strong word of mouth marketing experiences in the market.
I can be reached at jnolan-at-gmail-dot-com.
