Customer Proof Point with Doug Westhoff of Brown Shoe

Virtualization has proven to be the weapon of choice when it comes to minimizing man-hours and increasing productivity  Just ask Doug Westhoff of  Brown Shoe.  He’ll tell you all about it.

“Before, we had our traditional desktop setup, where you had an end user.” Westhoff said.  “The IT department would run a refresh every three years, and you know, after three years, that machine would be cluttered with malware.  This was one of the reasons we wanted to look into VDI.”

After moving an office down from Wisconsin to St. Louis and test running a handful of virtual desktops, Westhoff was greeted with some very pleasing results. image

“The call center was really our test bed. We went through some growing pains with the shared storage and some other things. After we worked the bugs out, we bought five new computers and ran two as desktops and three as virtual machines.  We put five of our best users on them, and ran them for three weeks.  At the end of three weeks, we crunched all the numbers and the virtual desktops beat the physical desktops by thirty seconds per call, per user.  That’s straight performance.  After we ran the numbers for the whole call center we came back with a savings equal to two full time employees.” He said.

Westhoff continued by explaining that virtualization isn’t just about saving money on the user end.  It’s also about saving tome in the IT department.

“There was one time I was sitting in a meeting, and my boss’s boss came in and told me there was a girl who got a virus on her virtual machine. He pulled me out of the meeting, I walked over there, I had her log off, then I deleted the virtual machine and had her log back on.  I walked away. With our setup, a user can log on to multiple machines.  I had the problem fixed in thirty seconds.”

While Westhoff says that his company has “a long way to go” when it comes to virtualization, (Brown Shoe’s virtualization deployment hovers somewhere around twenty percent.)  His testimony is proof positive that not only does virtualization work, it would be hard to call it anything but preferable in corporate environments.

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About Art Lindsey III

Pundit, policy wonk and new media trailblazer, Arthur Lindsey III has been talking politics for more than a decade. With a background in technology and a passion for politics, Art has made it possible to combine the two into a perfect blend of knowledge and opinion, which he is never shy to share. Acquiring a degree in broadcasting in 1997, Art foresaw the coming of Web 2.0, and co-created one of the first podcasting platforms, Blipmedia. Since then he has been delivering quality technological wisdom and political punditry on the web to thousands of listeners and subscribers. He began his Internet broadcasting career in 2000 with a Canadian outlet named Rantmedia, and within a decade, he was co-hosting “Rizwords” – a happy combination of both politics and new technology – with his creative partner Mark Hopkins, and garnering over 100,000 downloads every month. Other podcasts have come and gone over the years, including the popular “Out In Right Field,” an irreverent mix of conservative thought and pop culture. His work with Arts + Labs combines policy writing with tech consulting, from a user perspective. Net neutrality, cloud computing and intellectual property rights are just some of the areas Art covers.
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