A new breed of shopper is showing up online–the affluent shopper. They want their offline shopping experience to be replicated online, creating a tiered interface for retailers headed to the online market. It’s creating a lot of opportunity for new, smarter marketing, with luxury budgets targeting the people that are ready and willing to part with a few dollars.

Several trends are contributing to this, including mobile apps, improved search and more secure online payments. A recent eMarketer report shows the marketing areas many marketers are missing within this growing market. It’s a developing theme, with Millennial Media’s latest reports showing similar findings. An area of interest for mobile marketers is affluent shoppers, and developers are creating several apps for this demographic as well.

In a nutshell, the real-time web and mobile devices have opened the gates for executable luxury retail marketing, and this area is only going to gain traction. Time-relevant interaction with consumers provides such a wealth of data to retailers and advertisers, that they’re able to market the right product to the right person.

And if there’s one thing we know how to do in the states, it’s to create a product for every market. There’s something for everyone, and you can predict the market better when the consumer can more directly communicate with the manufacturer. This is where the middle market gets pretty fat, and SMBs can develop around specific interests. When it comes to retailers in this market, fashion is trying a few things on for size.

Polyvore, for instance, is getting a jump start on real time data. It may not seem as such, as Polyvore isn’t dabbling in 12:01 flash sales or mobile check-ins. But Suhkinder Cassidy, former Polyvore CEO, offered some insight as to why the network, which has been around longer than most of its kind, isn’t jumping on so many fads.

“I’d say that we’ve been involved in real-time trends from the beginning,” Cassidy tells me. The fashion bookmarking site has real-time trends on nearly every brand in the book, often circling around live events such as New York Fashion Week. This is information Polyvore can take to the bank, joining preference-based customer information with direct brand marketing.

It’s a method that appeals to women in particular, but has close ties to the ideals of semantic search. It can and will be applied to most marketing efforts, and standardize mass communication on another level. We know corporate methodologies are awaiting this shift, even as Google CEO Eric Schmidt notes the small grain that has started a mobile search revolution.

Current middle-men that will benefit a great deal from this next wave are those that aggregate and recommend data to scale, manipulate and give back to consumers. They will become some of the biggest benefactors of the upcoming onslaught of data, pushing an economy around the ability to work smarter–yet another commodity to be monetized in a profit-driven market.