The television industry is undergoing tremendous change due to the influence of IT devices that are trying and most of the times succeeding to incorporate the features of TV sets also. The decreasing trend of television has also impacted the advertising industry, at the present TV and radio advertising is facing a serious downfall.

People turn to IT devices when it comes to the entertainment industry especially, notable being the introduction of Hulu Plus, which is now available on Sony BRAVIA 2010 TVs.

At the moment, Hulu has 30 million users per month, 260 million content streams, 800 million ad streams and 352 ad partners, all these gathering revenues of about $240 million in 2010, compared to $25 million in 2008. These figures are ‘website offering ad-supported streaming video of TV shows and movies’.

Hulu is expanding across multiple devices like game consoles, Hulu Plus being now available to PS3 owners with a free PlayStation Network account, mobile phones, the computer, televisions, now available on Sony BRAVIA 2010 TVs, tablets such as HP, Android, iPad and many more.

Competitor Netflix has seen a bit of up and down with its earnings reports this year, but the company has been keeping a rapid update pace itself.  It’s gone from a mail-order service to digital on-demand delivery, maintaining its subscriber interface.  Media as a whole is undergoing some major shifts that can have a good or bad relationship with the industry of the web.

Companies are trying a number of methods to survive this transition–Comcast especially has growing pains, but it’s determined to offer a digital consumer front.  On the other end of the spectrum is Google, which has an opportunity to jumpstart a digital platform, through Google TV.