Video advertisement leader YuMe today announced in its site of the launch of a new SDK for iOS as well as two new mobile ad units; this marks something a lot of people have been waiting for, as YuMe finally goes mobile.
“While we are very pleased to help advertisers achieve high brand exposure and audience engagement through the full-screen mobile video experience offered by our new Mobile Billboard and Mobile Connect ad units, we are particularly excited about our new SDK—which enables publishers to serve ads that are customized to the experience of viewing video directly in mobile apps…”
YuMe clients can now access a variety of extra functions including mobile and online video inventory integration for direct ad sales and flawless direct sold video campaigns for mobile devices, specific device-targeted ads, the ability to sell mobile custom ad units for advertisers, higher yields, increased fill rates and eCPMs and more including multiple mobile video ad network support.
Video advertising is becoming a bigger and bigger trend by the day, and where there is demand there is always supply. YuMe is just one example, but nonetheless, the SDK and two new mobile ad units are likely to attract a hefty amount of new customers and of course, yield an equally satisfactory amount of additional revenue.