With competitors such as Facebook, Google and Microsoft, Yahoo has been losing ground in the last years, leading to a series of layoffs and executive shakeups from top to bottom.  At the moment, Senior Vice President of Yahoo, Jeff Bronikowski is leaving his job after an 8-month period at his executive level of Yahoo.

And what company is Bronikowski headed to?  AOL, where he will occupy the same position. Jeff Bronikowski, a ’digital music veteran’ has worked for Universal Music Group before joining the Yahoo! team in February 2010.  At UMG, he was credited with helping manage several acquisitions and strategic investments, including the purchase of eMusic (later sold to Dimensional Associates), the sale of Pressplay to Roxio, Inc. (now Napster, Inc.) and investments in mog.com, Buzzmedia and Going.com, the latter which was sold to AOL”.

Jeff Bronikowski joined AOLafter the company launched a refreshed homepage offering new features on news and entertainment. At the moment this media company is making big hires, such as a financial advisor trying to sort things out in these difficult times, from an economic point of view. It has also been rumored that AOL is trying to acquire Yahoo! after Microsoft’s unsuccessful attempt to buyout Yahoo.

Yahoo has recently lost other executives, such as executive Vice President Hilary Schneider who was in charge with business partnerships and advertising sales , Senior Vice President David Ko responsible with mobile and audience and Jimmy Pitaro, responsible for news, sports and finance sections, all these moves happening before the eyes of CEO Carol Bartz.

All these moves will have drastic consequences on Yahoo as less advertisers will choose Yahoo! and the stock shares of the company will continue to drop. But every cloud has a silver lining and the recent hire for Yahoo of SVP Wayne Powers, who has gained valuable experience under the auspices of Time Inc. Media Group, is expected to make a significant difference.