RadiumOne, the first online ad network to leverage social data on the Web, adds another veteran to its executive team as it names Bill Lonegan as new chief financial officer. His position will tackle administrative, corporate and financial undertakings. He is now in line with other existing RadiumOne executives Kamal Kaur, Mike Werner and Eugene Kislyi.

Lonergan was part of Offerpal, Inc. occupying the same position prior to joining RadiumOne. He also served Blue Lithium, an innovative behavioral targeting ad network that was founded by RadiumOne CEO Gurbaksh Chahal, and supervised the M&A process during the company’s acquisition by Yahoo in 2007 for $300 million. He also was a senior partner with KPMG for 12 years and has worked for Looksmart and Tacit Software.

“Bill was an integral part of the Blue Lithium exec team—and he knows what it takes to build a successful global media company,” said Gurbaksh Chahal, Founder and CEO of RadiumOne. “As we continue to grow RadiumOne and build out senior management team, it’s a privilege to include people who we have worked with in the past, and who understand where we want to go and what we need to get there.”

“When I heard that Chahal was launching his third venture, I knew this was something that I wanted to be a part of,” added Lonergan." RadiumOne is bringing innovation to the ad industry for the first time since Blue Lithium, and is staking a claim as the true next generation ad network.”

RadiumOne has introduced innovations to leverage social data. Its "Like Retargeting" for instance steers Facebook "likes" via traditional media. It also managed to tap with top brands a month prior to launching.

Visit www.radiumone.com for more details.