During the launch of Chrome Web Store today, a new free application for quick access to notes, drafts and thoughts you want to keep and smartly organize in a cloud environment, accessible from anywhere.  From your home PC, mobile phone or tablet, Springpad. The functionality of Springpad comes together with its straight structure which enhances the user to save any kind of information and because of its instant accessibility. Springpad acts like a vivid agenda, reminding of your set events, saved and organized notes and the social connectivity through the sharing system.

The brand new Chrome Web Store should be a delight for web-based application users, or those who enjoy interactive games and functional applications which run in the online environment.  At the same time, Springpad and the Chrome Web Store are opening the way to the highly waited guest of next year – Chrome OS.  Moreover, Google is doing its best to promote services and the personal cloud, through complete application packages.

A similar application package approach has been embraced by Evernote and Dropbox too. Dropbox was recently noted as a complex tool for managing and organizing apps and for increasing its flexibility on safe virtual environment. Accessibility level is improving the popularity of apps worldwide, making Dropbox an efficient cloud computing tool.

On the same token, Evernote has used the same strategy of offering accessibility to the consumer cloud, and accelerating the competitive market of smartphones, implicitly for mobile applications.  The launch of Evernote  version 2.0 is considered to be a response to the increasing demand for Android platform programs, and it also pays great concern to the visual issue of the application.

Therefore, Google is entering a competitive market, where the proactive behaviour is the winning strategy, but it does not assure the victory on this endless battle.