Sony PS3 Still Can’t Get Any Love
Sony’s PS3… what can anyone say at this point? Inspired by the aggressive ad campaign that they have been running and the fact that I haven’t written anything about this train wreck in quite a while, I decided to check up on game console statistics. Not. A. Pretty. Picture. For. Sony.
In March 0f this year Sony finally discontinued the PS2 and interestingly Sony’s console sales have fallen like a rock. What I find particularly fascinating is that Nintendo’s Wii has also taken a bad tumble and while Sony is finally beating someone in the sales department they also have the misfortune of facing Microsoft with the white hot Kinect, which sold a breathtaking 2.5 million units in its first month.
At one point Sony outsold Microsoft 3:1 in console sales but the story of the PS3 is one of misreading the market, flawed pricing strategy, and what happens when the developer ecosystem is abused. A new ad campaign and jumping on the motion controller bandwagon won’t resuscitate the PS3 at this point, at this point Sony needs to go well beyond incremental.
[Cross-posted at Venture Chronicles]
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