Chief Executive Officer and Founder of Clearspring, Hooman Radfar has just made some fearless predictions that will govern the ads industry in 2011. In the iMedia Connection blog, Radmar noted some of the movers of 2010 that will continue to flourish and new trends that will dictate the pace of the current revolution of the advertisement sphere.

Radmar named eleven key players that would run the course next year. The two most notable of his fearless forecast are data becoming a hot item and Math Men rocking the creative utopia.

“Data is the New Black. 2010 was the year of real-time bidding.  As spend shifted from networks to real-time bidding platforms, agencies and advertisers explored the use of data to improve audience-buying.  In 2011, this interest will give way to large scale investment.   This increased investment will fuel the shift to Data 2.0 predicted by Gil Beyda along with continued infrastructure innovation in the growing data management space.”

“Math Men vs. Mad Men Round II – Creative Goes Geek. Just as they’re quickly changing the face of media buying with their data-driven approach, the Math Men will also begin to rock the creative world.  Not only will agencies and advertisers leverage data to deliver more effective dynamic display programs, but they will also use data and analytics to drive the design, execution, and iterative design of creative across their web and mobile applications.”

According to the network guru, Facebook and Google battle will move to another level and the competition will give birth to innovations that will benefit users. The meteoric rise of Zucherberg’s masterpiece will carry on and will threaten Google’s AdSense, with the social network roll out of Social Ads. From 10% in 2008, Facebook has captured 25% of online display impressions in 2010—this is where they will pound on. But, Google will not sit silently and take all the slaps from Facebook. The search engine monster will strike back with their launch of large-scale social capabilities that will once again embed their status as formidable leaders and that they are here to stay.

Another interesting portion of this piece is the foreseen indomitable rise of local advertising sites such as GroupOn and LivingSocial—both have remarkably done well this 2010.