Qualcomm gracefully acknowledged a setback in the recently concluded CES, when Nvidia gets ahead of them via the early release of dual-core chips. But, Qualcomm is determined to snatch back what was rightfully theirs in the beginning- their leadership position in the mobile space. Their newest weapon goes by the name Krait—a soon-to-be dignified member of the Snapdragon family and bounded by a primary goal to make smartphones faster. All these news were unveiled in the on-going Mobile World Congress in Barcelona.
Qualcomm Vice President Raj Talluri said in an interview in the event that they are indeed launching the new processors. He noted, “We’ve really taken performance to the next level. The chips will be particularly useful in gaming and augmented-reality applications and also support things such as recording 3-D video and playing back 3-D videos, without the need for glasses.”
Another important name in the Qualcomm squad is Steve Mollenkopf, executive vice president and group president. He further elaborated on the use of the new processors, “Just as the original Snapdragon revolutionized smartphones with the first 1GHz processor, these new generations of Snapdragon will revolutionize the next wave of mobile entertainment and computing. We believe we have an incredible lineup of chips and software, representing a single platform that OEMs can utilize to create new devices ranging from mass market smartphones with integrated LTE, to tablets, to next generation computing and entertainment devices.”
Krait, the lasted processor micro-architecture in the next-generation Snapdragon will redefine performance for the whole industry. It offers speed that is up to 2.5GHz per core and delivering 150 percent higher overall performance. The processor is also expected at 6% lower power than currently available ARM-based CPU cores. These chipsets will be available in single-, dual- and quad-core versions, and include a new Adreno GPU series with up to four 3D cores and integrated multi-mode LTE modem.
Qualcomm has been quite busy lately with several acquisitions and transactions that spring from every corner. It recently funded an Indianapolis-based Cha Cha and the deal was closed at $3 million. The organization is also thinking about a what-could-be a breakthrough purchase of Atheros Communications worth a whopping $3.2 billion. Qualcomm is so back in the game!