Under a new head that vows to refurbish the current brand and technology system, FalconStor is now going in a direction to grow its web portal and channel sales as it looks to establish a stronger market hold. Aligned with this vision is the recent launch of two game-changing products and services of FalconStor: PartnerChoice Program and PartnerPlace Web Portal.

Brendan Kinkade, VP of channel management and global alliances for FalconStor Software provided details on the newly developed partnership programs. He said, “The PartnerChoice program is built on three key principles: invest resources to build long-term relationships, increase partner profitability and maintain the highest level of customer satisfaction.

“FalconStor has made a firm commitment to nurturing partnerships that will create greater opportunity, synergy and collective strength – and to continue to improve the quality of our processes and products that are the basis of these partnerships. The proof of this commitment is in the launch of PartnerChoice, a profit-rich program created exclusively to help channel partners grow their data protection business with FalconStor.”

The PartnerChoice program evolves around three-tiered services and is designed to create revenue and fulfill growth objectives for channel partners through various aspects like financial incentives, sales and marketing tools, and training and business-oriented support. All partners are encouraged to participate in margin building, deal registration and financial. FalconStor helps partners earn greater rewards according to their dedication and business goals through market improvement funds and revenue target rebates.

Lately, FalconStor’s presence is everywhere. Soon after naming James McNiel as the official President and CEO, the company energizes backup and recovery through RecoverTrac. Serious in their quest in regrouping strategies across the organization, it released a call for innovation in 2011 to address weak earnings for the last two quarters of last year.

[image courtesy FalconStor]