“At Papaya, we constantly see the benefits of game mechanics and monetization in the mobile virtual world,” said Si Shen, CEO of PapayaMobile. “Papaya is committed to bringing the benefits of the virtual world to the real world for people who need our assistance.”
“When you get massive uptick on game adoption where everyone’s buying virtual goods, adding a mechanism for something like free game play lets gamers achieve game benefits, while the vast majority of players will drive the monetary engine,” explains Arthur Grau, Community Manager of A4G. With this multi-layered approach, “the game itself becomes an education platform, where they learn about their health or some other aspect of their life,” Grau continues. “A game that actually does some good.”
These games are much more involved, putting players in a position to budget virtual currencies, or maintain a game character’s health. Combining their social good goals with mobile entertainment, A4G’s apps serve a dual purpose that also allows them to virtually promote their message, and educate through PapayaMobile’s channels. This level of in-app integration is appearing across several industry players, including Tap.me. A4G’s games will be available in the Android Market.