Windows Phone 7 Marketplace Trial Apps proving to Be Successful
On March 8, 2011 the Windows Phone Developer Blog posted about some changes that have been made when it comes to the Marketplace policies as well as some regional access info and general tips. 
There were a couple of things that caught my eye in the post that I found rather interesting. The first one is regarding the use of a trial option for pay apps in the marketplace.
- Paid apps with trial functionality are downloaded 70 times more that paid apps without the functionality.
- Trial downloads convert to paid downloads quickly. It seems that more than half of the trial downloads convert to a sale within at least a day, and sometimes within a couple of hours.
The second interesting tidbit is regarding ad supported apps and Microsoft’s Ad SDK:
- when it comes to ad funded apps over 95% use the free SDK
- monthly ad impressions are growing by double digits with ad impressions increasing by 400 percent since January.
Hopefully as Windows Phone 7 grows its marketshare these numbers will continue to climb, which will bring even more developers and excellent apps to the Marketplace.
[Cross-posted at Winextra]
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
