UPDATED 12:21 EDT / MARCH 09 2011

In Time for SXSW 2011, Foursquare 3.0 Takes “Specials” Out of The Box

With unprecedented growth via “check-ins”, Foursquare now seizes more enormous opportunity ahead and launched Foursquare 3.0 just in time for the much-awaited event, SXSW 2011. This product was the result of leading location-based social network internal business model revamps. The new recommendation engine features three new and exciting things that include all-new analytics dashboard complete with venue details, brand-new Specials management system that permits simultaneous Specials in any venues you manage and more precise aggregate of statistics before, during and after each campaign. Foursquare 3.0 will cater to both iPhone and Android users.

CEO Dennis Crowley his recent blogpost expressed Foursquare’s thrill on this new product saying, “For years we’ve wanted to build a recommendation engine for the real world by turning all the check-ins and tips we’ve seen from you, your friends, and the larger Foursquare community into personalized recommendations.”

The New York-based company has visited the headlines quite a few number of times for the past two months. They welcomed 2011 with updates in Android and iPhone App that allow users to post photos and comments. To date, there are over 7.5 million active users of Foursquare and it is rapidly growing every single day. This product is set to target discovery, encouragement and loyalty. With discounts and freebies that Foursquare is offering, it is said to be that it is going to challenges Facebook’s Places Deals. Local deals will be suggested for related keyword searches. Restaurants, apparels, tea houses, shopping malls, toys and shoes—promos and specials will surely be up to date.

Location and social mobile gaming is an erupting volcano that has not flushed out the best yet. In this light, more and more companies are getting themselves involved in various developments within their product line. Thanks to cloud, the global gaming industry is predicted to reach over $70 billion in revenue for 2015.


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