The pioneer in online ad network that leverages social data on the web via ShareGraph, RadiumOne just gained a hefty funding led by Crosslink Capital.  The additional finances bring RadiumOne’s total funding amount to $33.5 million. This Series B round received participation from Adams Street Partners and Trinity Ventures as well.

Gurbaksh Chahal, Founder and CEO of RadiumOne talks about how the augmented funding will be utilized. “Our goal at RadiumOne is to use social data to change online advertising for the better, and make a positive measureable impact on advertisers and consumers,” he says.

“The ‘social evolution’ of the Internet has given us an opportunity to do this, and we feel we’re filling the void of socially-targeted advertising outside of Facebook. This latest round of funding will accelerate our growth, and allow us to make the moves that will truly establish RadiumOne as the pioneer in bringing social advertising to the open web.”

Prior to this financial aid, RadiumOne was already planning on expanding and put up offshore site in Europe and the Asia Pacific to gain traction within the international scene. The confidence that the company is getting from everyone because of its unique strategy, is amazing. Their quest to make a mark and leave a lasting impact is heavily dependent on their processes.  One important facet of the business is to identify relevant consumers that are aligned with a brand’s customer base. Thereby, allowing brands to achieve supreme engagement and scale via social data. RadiumOne was founded by online advertising pioneer Gurbaksh.

Looking at combining social and intent data, RadiumOne has continuously sought for improvement. As evidence, the San Francisco-based company recently announced the winner of the “Old Navy Developers Challenge.”  It’s a tactic many companies are using to attract the developer community, which can take a massive amount of data from ad networks and other market places to create something truly useful, and also directed at the new, social consumer.