I read that RadiumOne raised more money at a valuation rumored to be $200m. I can see that.
Retargeting is very popular and for good reason, it works. You have seen this in action, you go to a website and then the display ads seem to follow you in subsequent unrelated websites that you click on. What is happening is that the first site uses a retargeting script provided by an ad network partner and that script drops a cookie on your computer through a pixel, which then triggers the display ads to show up for, usually, 5 or 6 more impressions.
At Get Satisfaction we do not buy vanilla display ads, search keywords, or pay for placement of content. Everything we do is organic with one exception, we run a persistent retargeting campaign through Retargeter.com.
The reason I do this is that I see the results in click-to-paid conversions. Using a “burn script” in my shopping cart I connect site visitors who enter my trial account process with those who click on external display ads served by Retargeter so each month I can calculate the cost per customer acquisition on my ad spend. The stats I get for impressions, clicks, and conversions easily justifies running the campaign for another month and that is exactly what I have been doing for going on 6 months now.
I pay attention to display ads served by companies now and it’s really pretty surprising to me how many companies are, apparently, also running retargeting campaigns.
[Cross-posted at Venture Chronicles]
In the same vein:
About Jeff Nolan
My name is Jeff Nolan and I write Venture Chronicles. What started, in 2002, as a simple initiative to understand this thing called “blogs” that I kept hearing about has evolved into something much more significant.
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About Venture Chronicles
About Venture Chronicles
My name is Jeff Nolan and I write Venture Chronicles. What started, in 2002, as a simple initiative to understand this thing called “blogs” that I kept hearing about has evolved into something much more significant.
Along the way to becoming a bona fide blogger I started to understand the implications of user generated content. At the time I was a venture capitalist for SAP, the enterprise software company, and in my travels in the enterprise software market it became evident that blogging would be a powerful communication channel for enterprises to use, what we now call social media, and a powerful information collection mechanism for bottom up corporate intelligence. Combined with search technology, social networking software, and wikis, I was witnessing the inception of an entirely new generation of knowledge management software.
I am currently the VP Product Marketing for Get Satisfaction, the simple and effective way to build online communities that enable productive conversations between companies and their customers. Over 50,000 companies use Get Satisfaction to create a social support experience, build better products, realize SEO benefits, and take advantage of brand loyalty behaviors that results in strong word of mouth marketing experiences in the market.
I can be reached at jnolan-at-gmail-dot-com.
