Total Immersion, a provider of commercial augmented reality platform has raised a funding round of $5.5 Million by a group led by Intel Capital, including its existing investors Partech, iSource and Elaia Partners. This has made the total funding amount to over $11 million, which will be used for further development of the D’Fusion platform, expanding operations in Asia and the United States, growing the community of developers, and exploring new consumer markets, which is still a major point of development for the augmented reality industry.

“Augmented reality is one of the key technologies enabling contextual computing on the mobile phone, tablets and PC through interactive experience for exploration, suggestion and direction. At Total Immersion, we’re constantly looking for developing usage of augmented reality experiences for our customers and for end-users and this investment is another big step towards that objective,” said Bruno Uzzan, CEO and co-founder of Total Immersion.

According to Intel, who is excited enough with this, it will utilize Total Immersion to develop new user experience for its own platforms.

“Total Immersion provides a unique and immersive user experience,” said Christian Morales, General Manager, Europe, Middle East, Africa of Intel Corporation. “Augmented reality is changing the way how people perceive and interact with their environment. It offers new opportunities for both developers and users. We look forward to working with Total Immersion to develop new usage experiences for Intel platforms”

Just a few days back, Total Immersion also came up with a new application for iPad 2. This application will use facial recognition to identify users, and to apply virtual 3D enhancements.

It seems that Intel’s umbrella is on a funding and expansion spree as it acquired McAfee to expand itself in the software security realm along with Silicon Hive, a spin-out from Philips Electronics. Intel-owned McAfee has made a purchase of its own, acquiring Sentrigo, a provider of database security and compliance, assessment, monitoring and intrusion prevention solutions. This will again boost up the Intel’s portfolio.

Intel also did a massive funding push of $26 million in mobile cloud by specifically investing in 6 international companies stretching from Beijing to Menlo Park, California and include Kaltura and InVisage Technologies. Intel Capital and International Finance Corp also made an announcement to invest $12 million into Altobridge, an Irish firm specialized in making telecommunication network equipment for remote areas of emerging countries.