UPDATED 10:55 EST / MARCH 31 2011

Mobile Games Continue to Drive Social Innovation, and Resources

Social gaming has been a huge tactical interest for second and third tier social networks in the past 3-5 years including Friendster, hi5, MySpace and Facebook, and now myYearbook joined the club in the mobile arena.

The social network freshly acquired 5 popular Android games –Toss It, Tic Tac Toe, SpringDroid, Minesweeper and Line of 4, with the first 2 ranked in Android’s top 30 free games of all time list. And it’s this popularity which sealed the roughly $1 million deal – myYearbook is interested in the social layer under the game mechanism of these “fairly simple games.”

“MyYearbook is profitable and says it has a $30 million run rate. The company launched a synchronous live gaming platform for the Web last year, which is similarly aimed at helping its 25 million registered users meet each other and play together.”

MyYearBook is looking to enable its users to socialize by playing games together, and it may just be worth the investment considering 33 percent of myYearbook visits came from mobile devices as of March. The social network will most likely utilize the multiplayer Android game engine FlockEngine it recently acquired to accomplish this goal.

MyYearBook’s notable support for Android is nothing unusual. Google’s open-source OS is geared to take and hold the no. 1 spot in the global market, and a recent IDC prediction was the latest one to confirm this claim. According to the report, Android will capture a market share of 45.4 percent in 2015, and the Nokia-powered Windows Phone 7 will take the no. 2 spot with a 380 percent increase to a global market share of 20.9 percent.

MyYearbook has a long history of pushing the social gaming front. That includes the introduction of global-scale social game WeeWorld as a partner to its Currency Connect virtual currency exchange service.


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