There have been quite a bit of product launches going on in every segment of the cloud lately, and EMC and VMware are the latest ones to join that list. Storage giant EMC announced a lineup of new tools and products designed for virtualized Windows environments. The company introduced 3 new offerings including EMC Storage Integrator, which is designed to simplify storage provisioning and automate discovery of physical and virtualized Microsoft servers and SharePoint environments. Next is line are the EMC Replication Manager and EMC VNXe unified storage systems, which target the SB market and automate the scripting involving Exchange, SQL Server and SharePoint application protection and recovery.

The third offering EM unveiled today is the new EMC Performance and Resource Optimization pack for Microsoft System Center:

“Through integration with Microsoft System Center, administrators are alerted when storage capacity is low and presented an option to move virtual machines to a storage volume with more capacity to prevent an unscheduled outage of the virtual machines.”

Last but not least, the Microsoft System Center Operations Manager introduces a reporting tool for monitoring EMC storage platforms reporting tool.

EMC’s previous mass-product launch was a record breaking one featuring over 40 products, and Wikibon’s David Vellante, Stuart Miniman and David Floyer discussed the launch here as it happened.

The storage giant has also been active on the environmental front, and recently entered a contract with renewable energy information, data, assessment, and forecasting company 3TIER.

VMware also had a couple of product updates today, including the integration of Microsoft’s Active Directory with its vCenter Orchestrator tool. This is yet another partnership with Microsoft, and comes alongside a statement from cloud service Internap announcing it now supports VMware and OpenStack.