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New Media Minute: How to Optimize Your Site for Mobile
Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on their Smartphones after being exposed to ads online and offline. Here’s what you need to know about mobile habits and how to maximize your brand for the new consumer mobile behavior.
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