UPDATED 09:08 EDT / MAY 05 2011

Stuff Social Media Safely in the Cloud: Symantec Enterprise Vault

Cloud storage provider Nirvanix today announced that its Nirvanix Cloud Technology will become the storage tier for the latest edition of Symantec Enterprise Vault, the Enterprise Vault 10. With this new storage, social media (aka Facebook, Twitter, blogs, email and instant message) archiving will be automated for the purpose of compliance, eDiscovery and corporate governance to Nirvanix enterprise-grade cloud for long-term archiving which will significantly reduce storage costs, private or hybrid clouds. It is scheduled to roll out this summer.

“The era of big data is upon us and the data tsunami we’ve seen in the past five years will look mild compared to what’s coming,” said David Vellante, President of Wikibon.org, a leading IT Think Tank. “Wikibon users are looking to cost effectively archive data to the cloud for all content types—social media feeds, user gestural data, health care records, scientific data and much more. Archiving data to the cloud is a natural extension to on-premise strategies and has the potential to bring dramatic savings by lowering storage and data protection costs and reducing pressure on backup windows.”

While Nirvanix is readily integrated as a storage for Symantec Netback and Backup Exec software solutions, the new Symantec Enterprise Vault Cloud Storage for Nirvanix allows a customer to deduplicate information at the source before moving it to the cloud to cut back costs, while allowing customers to discover information efficiently in the cloud with  “One Click to the Cloud” storage. Gartner says that about 70 percent of data are copies and haven’t been accessed for over 90 days. Enterprise Vault alleviates the burden by eliminating these copies for a more efficient archived data migration to the enterprise cloud.

“Social media plays a vital role for the modern company for marketing, customer relations, support and training,” said Tony Asaro, Senior Analyst and Founder of the INI Group. “And yet we store this content without regard or control of these important assets. Symantec integrating with Nirvanix is very smart by using Enterprise cloud storage to archive content from the biggest public cloud—the Internet. Companies and organizations are beginning to realize that social media needs to adhere to compliance and corporate governance regulations just like any other communication vehicle and they need an effective Enterprise-class solution that meets the demands of a new era.”

It’s an important concept to consider, especially as security and privacy issues are lacking in the social media sector of cloud computing.  Data needs have grown by as much as more than 50 percent a year and allocating spaces for these data sounds more appealing to enterprises than archiving. Companies cannot afford to keep on purchasing storage systems for their archives either, so Enterprise Vault Cloud Storage for Nirvanix becomes a middle ground, optimizing how businesses store information.

It’s not just Nirvanix and Symantec making efforts to cope with the obscene amounts of data today. Even Yahoo is taking a step by spinning Hadoop in order to have it cope up with the explosion of big data.  Similar companies such as Google, Amazon and Facebook have to keep on their storage upgrades in order to keep up with insane amounts of data, and it’s truly a race. Big data also poses big privacy problems. It’s quite alarming how people are so willing in giving out their personal information to social media networks. In fact, they are one of the major contributing factors why there’s a lot of internet data these days.


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