Online Video to the TV Ad Rescue
Nielsen recently reported that the number of TV homes in the U.S. has dropped due in part to younger consumers going without paid TV. Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the ads in its full-episode streaming online; plus YouTube offers some compelling new projections on economic models for online video ads. All the details on the future of online video advertising in this week’s New Media Minute.
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