The mobile scene has its eyes on the annual Apple Worldwide Developer’s Conference that will embark today, and just like any other big event, there are speculations of what will be announced and showcased. We are certain of three topics though; the Mac OS X Lion and iOS 5, as well as the details of the new iCloud. I’m excited to see what other surprises Apple has prepared, which will tighten its competition against Google and Microsoft. The event will be held in San Francisco’s Moscone Center and will run for a week.

An obvious target of the new iOS 5 has got to be Android. It will improve unification across Apple’s mobile platform and will have new application capabilities such as home screen widgets. Apple seems to be looking forward to competing with Android features, possibly layering in things like widgets on the homescreen. iOS 5 is also an opportunity for Apple to compete head to head with the new Android 3.1 which is still buggy and without an established market.

Under the wing of iCloud, the service is likely to be a Cloud iTunes where you can access all of your music, movies, podcasts and more from virtually all internet-connected Apple mobile devices. iCloud appears to be comeback of MobileMe, the buggy cloud service Apple launched back in 2008 which created a mobile mess. We can only wonder if it’s got something better to offer than Google Music, and YouTube’s movie rental service. With Chrome, Google is prepping itself pretty well. However, Google Music (still in beta) appears to be nothing more than an online music storage service with a music player, and is not by any means cutting-edge. Android has impressive an set up and cloud syncing capabilities though. Sign in with your Google account and everything is immediately synced, a capability that is likely to be available on Apple as well.

Apart from normal speculations, there’s a rumor that Apple accounts will function as profiles where you could register other social networking accounts such as Facebook and Twitter, so your Apple device is immediately Facebook- and Twitter-enabled as soon you sign into your account. “Twitter is deeply integrated into iOS 5,” one rumor said. The whole point of this convenience is not only so you can Facebook and Tweet (duh), but so you won’t have to have to individually sign in to all of your apps.  No more overwhelming boxes popping up all over the place. I’m not sure If anything like this will materialize at WWDC, but if it were to happen, not only will it stand head on against Android, it might actually become something better.

While it’s not expected that Apple will announce the iPhone 5 at today’s event, it’s interesting that Walmart dropped the price of its iPhone 4 to $147 today. Apple doesn’t normally drop prices unless a new unit is about to roll out, but a new device would broaden the iPhone’s overall price range, making it more competitive with Android’s consumer-friendly lineup.  I’m not sure what Apple is up to, but whatever it is (if any), it must be something interesting.