The first day of HP Discover conference in Las Vegas centered on business analytics, power management and storage management for the data center, as well as a trifecta of new products. HP Discover is one of the harbingers of the cloud’s vivid future. The following topics were discussed:

• The HP Performance Optimized Data Center (POD) 204a.
• Rebranding HP StorageWorks as simply HP Storage
• Real-time business analytics, powered by HP’s Vertica buyout.

The company emphasized the value of energy efficiency, an important topic for all cloud companies, but particularly so for one as large as HP (see here for a deeper look at Compellent’s green tech, in the recent Green Validation Report by Wikibon). According the HP, POD 24oa has a 1.07 power usage rating (PUE), a mark determined by Green Grid and is closest to perfect. POD24oa determines how efficiently a data center utilizes power by dividing the power that goes into the data center by the power used for the infrastructure in its entirety. It remains stable regardless of location and will seamlessly monitor temperature and humidity, and will adapt to these changes.

“It mixes air from the outside with its own air to keep cool. It’s up to 95 percent more efficient than a traditional data center, and it’s available for deployment anywhere in the world,” said Senior Vice President and General Manager of Infrastructure Software and Blades Mark Potter.

HP also decided to rebrand, changing StorageWorks to HP Storage. It was trailed by a showcase of product enhancements starting off with H90000 IBRIX. It feature smassive archiving solution capabilities with an ISV solution certification, boosted hardware efficient with Proliant G7 serrvers, and a new metadata search capability.

HP also unveils a new Enterprise Virtual Array (EVA) device that answer HP FAQs. “One question we get a lot from the press is, ‘are you going to come out with a modern EVA?’” said Dave Donatelli, executive VP of Enterprise Servers and Storage. “Well, here it is.” The newest HP P6000 EVA is under the 5th generation EVA line of storage devices whose main function is to help users simplify application data while reducing costsm featuring Dynamic LUN Migration with 8Gb Fibre Channel, fibre channel over ethernet (FCoE) support and 10 Gb iSCSI.

In completion of exciting product announcement, HP flails HP X5000 G2 Network Storage System, that which is on HP’s BladeSystem technology. It supports Windows Storage capabilities. HP’s products is compliant with what the company believes to be the 4 key industry development: converged storage, converged systems, alternative data centers, and public/private/hybrid clouds.

“The direction of the market is convergence. Technology is coming together again,” Donatelli continued. “HP, I think, correctly predicted this about 18 months ago.”