Buying clothes without having to try it on might pose significant hassles in the future. This is one of the major reasons why people avoid buying clothes online. But it seems like an Estonian start up Fits.me already found a solution to this drawback, with FitBot. This custom-built mannequin first launched last year to fit male sizes. The female version just launched due to a broader range of sizes that’s now available for women.

FitBot acts as a prototype of the body choice of your selection, and will try on a variety of clothes on your behalf. The customer can enter her height, bust, waist, hips and measurement from the wrist to the back of the neck, and the robot will adjust itself accordingly. You’ll then get a better grasp of whether a garment will fit you nicely or not and thus, significantly cut the chances of getting the wrong fit.

The first brand to adopt Fits.me for their online store is British clothes retailer Hawes and Curtis. The brand said its new customers increased by 57 percent and international customers doubled since the availability of the mannequin.

Technology has yet again proven itself to be a good complement for fashion, especially in the retail sector. Another tech startup to make its way into the fashion industry is Stipple. It has a product-tagging technology that makes it easier for customers to buy the exact clothing and accessories they see online while at the same time, giving brands, photo agencies and publishers the chance to profit from advertisement. Macy also has something to offer for better online shopping with Dress Finder. It displays a variety of body types and you can choose from these body types to see the available cuts for you.