UPDATED 15:00 EDT / JUNE 21 2011

SAP Expanding Globally via HANA, Investments in India

German business software maker SAP is determined to significantly boost revenues, and one of the main aspects to its strategy is analytics. Today the company passed its latest milestone, making the SAP HANA business analytics appliance available to customers globally.

“General availability is a major milestone for SAP HANA, but this is just the beginning,” said Dr. Vishal Sikka, executive board member, Technology and Innovation, SAP AG. “SAP HANA brings a fundamental transformation to the way companies run their businesses and is at the heart of innovation across our entire product and technology portfolio at SAP.”

SAP also announced that trading company Mitsui is now leveraging the platform. It is the latest organization in a growing client base that already includes Charite – Universitatsmedizin Berlin, The Charmer Sunbelt Group and others.

Overall, HANA is a major element in SAP’s open-cloud strategy, and the social enterprise in particular. Thanks to its tactics, the company hopes to reach revenues of $28 billion in 2015, the company’s co-CEOs said in an investors gathering last month.

The software maker has some very ambitious goals, and data analytics is only one of the areas through which it hopes to realize them. SAP is expanding its investments portfolio globally, and India – a major technology hub – has proven itself to be a central point of interest.

In an interview with the Wall Street Journal, Jai Das, a managing director at SAP Ventures, said India is among the fund’s top three destinations. He elaborated that the VC arm’s strategy involves mainly mid- to late-stage investments, and in particular companies that generate $8 to  10 million in revenues. SAP Venture has four portfolio companies based in India and Das expects that at least a couple more will be added to that list by the end for 2011. He believes about 20 percent of the VC arm’s $355 fund will be invested in India.


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