UPDATED 07:18 EDT / JUNE 23 2011

Oracle Expands Cloud Portfolio, Loses Steam in Google, HP Lawsuits

Oracle has seen a lot of developments recently, from every aspect there is to the IT industry. The most recent one is its latest acquisition – the buyout of web-based cloud engagement company FatWire for an undisclosed sum. The deal will finalize sometime in mid-2011.

“Its [FatWire’s] products “help organizations drive customer engagement and loyalty by offering a targeted and interactive online experience across Web and mobile channels,” said Yogesh Gupta, president and CEO, in the acquisition announcement.

The firm has over 500 customers operating throughout a variety of fields. In addition to its content management solutions, FatWire also offers cloud-based experience management in the form of a product that can be deployed on premises, in a public cloud, or in a hybrid cloud. It was jointly developed with partners CapGemini, LBi, and Element 115.

Other companies are also innovation in web-based cloud management. One of the freshest examples on the market is ScaleXtreme. Its rounded-out service works on EC2 and VMware-based cloud,  providing users with a dashboard that offers a consolidates a line-up of options and settings.

Oracle is making strides in this field, though it seems the same cannot be said for its lawsuit against Google, and the fact it is getting sued by Hewlett-Packard. Oracle filed a lawsuit against Google claiming the latter has infringed Java, though it has experience a major set back when a judge ordered a patent reexamination by the USPTO – a process that potentially can take years to complete. Further, Oracle is seeing some back fire from Hewlett-Packard for its decision to pull the plug on software development for the lagging chip.  The matter seems a moot one for Oracle, considering the direction HP’s Itanium initiative is headed, but the suit drags on nevertheless.

There’s no telling how the case will be resolved, but either way Oracle and HP competitor IBM will have the most to gain, according to Forbes’ Roger Kay . Even if HP wins, Itanium probably doesn’t have much of an outlook ahead of it due to low demand and local of support. Further, if Oracle will win customers will either have to turn to its pricey offerings or to that of competitors – and they will probably go for IBM’s.

 


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