Online content sharing platform provider, Clearspring, announces that their AddThis tool has gone mobile.  The platform can increase social sharing capabilities with the use of leading mobile devices like the iPhone and iPad, as well as Android devices.  AddThis can also help track how sharing behavior affects the application usage, a helpful series of metrics on the administrator side.  The AddThis platform is created for the mobile environment, and enables publishers to distribute digital content in order to maximize traffic.

It is among the first platforms to offer this function, and makes it easy for a publisher to have a custom approach in determining optimal sharing capabilities.  It’s an important and natural extension of Clearspring’s network, as mobile browsing and content sharing is steadily on the rise.

“As mobile access increases, publishers have struggled to fully understand how their content is performing beyond the site,” said Hooman Radfar, founder and CEO of Clearspring.

“AddThis is the one platform you can leverage to measure and optimize sharing behavior regardless of how or through what device users chose to share the content.”

AddThis lets publishers track sharing activity in real-time, a perk incorporated into the platform earlier this year.  Adding mobile to the mix broadens a publisher’s view of their site performance, gaining a better understanding of the people behind the activity.  The true benefit, however, is the ability to leverage this data towards site optimization, and learning more about mobile activity is essentially walking onto a new frontier.

AddThis for mobile devices is easy to implement because it is designed specifically for this sector. The platform will give the publisher a complete assessment of the impact of social sharing on traffic, which will lead to full awareness of the daily status of their sites.  Moreover, the transition of technology from desktop to mobile is very important.  Even the world-famous Google will help you create mobile versions of your business websites.  With such concessions being made, it’s easy to get the impression that everything right now is going mobile.

This Clearspring development is important because its a breakthrough that will make our lives different from now on.  The tool that we usually used for websites now works on mobile devices.  It eliminates the difficulty of delivering content on multiple platforms since publishers can only construct contents once and can be sent everywhere.  This platform will help various users and publishers monitor their status even outside their offices.  It is a more convenient way of social sharing and at the same time will help make your website grow.