Dell launched its new “More You” ads this week, presumably to make it clear for the end-user that it can stand up to the criteria set forth by Apple, HP, and the numerous other consumer enterprises out there. Critics claim Dell does not really offer anything special in terms of the capabilities or uniqueness of its products, and the company is responding by trying to show it can relate to the users.

In an interview with VentureBeat where he discussed some of the market research behind the new campaign, Dell’s chief marketing officer Paul-Henry Ferrand was quoted to say:

“We asked them, what is so important about that computer… and whether [the respondent] was Chinese, Japanese, or Indian, ultimately it was because ‘my life is on that thing.”

This is the very driver behind the whole personal cloud trend we’ve been seeing lately, and the electronics giant decided that it’s time to establish a foothold in this market. The latest version of its Stage offering rolled out this week, getting a major revamp. Whenever a user takes a picture with a Stage-enabled device it is automatically uploaded to a 2GB storage pool, which can extended to 5GB, 25 or 100 for an annual fee. When that user accesses Stage via their desktop, 3D tiles display content under categories such as music and video.

Dell is looking to tap into one of the hottest trends that are currently sweeping through the market, but the same can be said of dozens of other companies ranging from startups to Dell’s direct competitors, including Hewlett-Packard. Among some of the most notable other examples is the upcoming iCloud, as well as Google+. Google rolled out an official Android app for the personal cloud service today.

On top of Stage and a new marketing campaign, Dell has had a lot of vendors going on lately. These has evidently been paying off, considering the company’s strong first quarter.