HP Goes the iPhone Route – TouchPad 4G Exclusive to AT&T
As the start of the school year draws near, companies are using this fact to reel in consumers with back-to-school deals.
HP announced that its TouchPad 4G, which features a 1.5GHz processor, 32 GB internal storage, integrated GPS and the built-in wireless mobile capabilities, will be exclusively available at AT&T.
“Consumers and small business customers are seeking cutting-edge mobile computing devices that offer easy access to the web and the ability to stay in touch with friends and clients on the go,” said David Haight, vice president, Business Development, Emerging Devices, AT&T.
“The TouchPad 4G is a sharp, multifunctional device that delivers the perfect set of features. Pairing it with the nation’s fastest mobile broadband network and most extensive Wi-Fi network gives TouchPad 4G users the best mobile broadband experience in the market.”
And as for the tablet wars, Apple already announced their back-to-school promo last month, which proved to be profitable as recent surveys show that more students are likely to buy an Apple product over any other brand.
Though HP announced its exclusivity to AT&T, its services is also being utilized by rival companies like Apple’s iPad and Samsung’s Galaxy Tab. The two tablets are also available on Verizon, At&T’s top competitor.
This announcement from HP will be a big factor in their sales as there are a lot Verizon patrons, particularly on the 4G network. Loyal customers don’t change ISPs even if they want to try a new product. While Apple followed a similar marketing ploy upon first launching the iPhone, the TouchPad is hardly as impactful of a product to warrant this type of exclusivity. HP should do what Samsung (and eventually Apple) did, and make the TouchPad available to more people to increase sales. Guess we’ll just have to wait for their sales report.
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