How to Measure Online Video Engagement
Online video advertising is on track to become one-third of all online display advertising by 2014, and as it grows advertisers will increasingly look to quantify consumer engagement with those ads. Engagement can run the gamut from time spent viewing an ad, to interaction with the ad, to purchase intent, said eMarketer. For more details on how to measure engagement, check out this week’s New Media Minute with Daisy Whitney.
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