UPDATED 09:31 EDT / SEPTEMBER 20 2011

Klip Facilitates Social, Mobile Video Sharing

Faithful to the idea that mobile video is going to skyrocket over the coming years, start-up Klip allows people to connect through “the magic of mobile video.” It won’t be much longer when people digitally capture almost every facet of our human experience, from random hangouts to world-changing occurrences.

Klip is a free mobile video-sharing service that arranges your videos for easy sharing and viewing to keep you updated of what’s happening right here, right now.  It also connects people across interests using an engaging interface, as it leverages with the “expressiveness and immediacy” of mobile videos.  It tailors “a global dialog around events and ideas” that’s beyond one’s circle of family and friends.

The service rolls out worldwide today, but is only compatible with iOS devices running iOS 4.0 and up so far.  Klip also allows users to capture and share videos with the Klip community, as well as Facebook, Twitter, YouTube and even by mail.  It also features re-klip and hashtags, and allows users to follow other Klippers.

Considering how much social interaction comes built into Klip even at launch, it’s no surprise that there’s a concerted effort to make browsing and discovery an important aspect of the app as well.  Klip boasts a shake and swipe function to preview clips, fast playback, and high quality adaptive video streaming.

According to Cisco, there will be 7.1 billion mobile, connected devices by 2015, or approximately 1 mobile device for each and every person on the planet.  Meanwhile Juniper Networks says global smartphone shipments will reach one billion annually in 2016, the vast majority video enabled, up from 302 million in 2010. Today already nearly two-thirds of smartphone owners have watched video on their device and in-Stat forecasts mobile video consumption to surpass 693 billion minutes by 2015.

Klip is hoping to ride the wave of the coming years’ mobile video expectations, socializing us around clips the same way we do around photos.   Founded by Alain Rossman April of this year, Klip got its first round of funding for $2 million from Matrix Partners and Alain Rossman himself, anchoring its base in Palo Alto, California.  Rossman is considered the founder of wireless access protocol (WAP), the technology that first enabled mobile phones to access the internet.

“We’re using some core innovations to bring a better user experience,” Rossmann said. “We make video more fluid, engaging, and easier to discover.”


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