The Phoenix Suns will become the first NBA team to hire what they call a Social Sideline Reporter.
Now, I’m sure that there are other variations of this kind of position out there but to quote Beyonce, the Suns are “putting a ring on it” and making it official.
Here’s an excerpt of the position description from their website:
This unique position will play an exciting new role in the team’s home-game broadcasts on @FoxSportsAZ and @ArizonaSports620, as well as the experience at @USAirwaysCenter. The new game-night personality will provide quick social media updates, giving fans a voice within the broadcasts and in-arena presentation, and will also interact with the Suns’ followers throughout the game on Twitter.
And to make it even cooler, auditions must be posted on your social network of choice, using the hashtag #socialsideline. Again, smart.
I haven’t been this excited since NASA was looking for someone to live tweet the shuttle launch, and the winner found out about it from my tweet promoting it.
You can learn more about the position here.
Kudos to the folks behind this idea. I’m sure the fans will love it. You’ve clearly listened to them and you’re doing something about it.
I’m sure this will be replicated sooner than later.
[Cross-posted at Online Community Strategist]